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  • Writer's pictureMaritza Garcia

Improve Your Google Rankings With These Off-Page SEO Techniques

Updated: Mar 10

There is no doubt that without link building in 2023, it will not be easy to get to the top ranking in Google. With the help of building quality links, you can drive much more traffic to your website in Google and other search engines.

The specialists have created this guide at XIPPI Digital to help you get acquainted with Off-Page SEO, and provide several ways to come up with high-quality backlinks for your website. These will help you gain top rankings for targeted keywords in Google.

The following are the two ways that SEO is categorized:

  1. Off-Page SEO

  2. On-Page SEO

To make the website search engine friendly, you need to rely on on-page SEO, whereas to improve the position of a website in SERPs (Search Engine Results Pages), you need to rely on off-page SEO.

The majority of people make an effort for on-page optimization only and take off-page optimization for granted by overlooking it. This is why they struggle to expand their search engine traffic. If you are also among them, you need to start concentrating on off-page activities.


Off-Page SEO

Off-page SEO are activities you do that isn't within your website in SERPs (Search Engine Results Pages). It lets Google be familiar with what others think about your website. Depending on the links that you have for your website, search engines assume that you have great content.

Without any doubt, links are the new web currency. However, most individuals believe that off-page SEO is all about simply link building. No, it is not merely about links.

Then what else does it consist of? It is an amalgamation of many factors that include the following:

  • Forum Posting

  • Social Media Metrics (Tweets, Pinterest pins, Facebook likes, etc.)

  • Social Bookmarking

  • User Engagement (comments) and a lot of other factors

If you want to take your search rankings to a new level in 2023, this ultimate guide is simply for you, here is where you will get to learn about some of the tried and tested off-page SEO activities.

Off-Page SEO Practices

Get authority backlinks

As you all know, it's all about links. With backlinks, it is possible to rank on 1st page of search engine results.

Did you know that 99% of the websites that rank on top Google search results have at least one external link pointing to the website?

Do you know that nearly a hundred billion searches are made on Google monthly for products, content, and services? And ½ of those searches are coming from mobile devices.

Regarding bloggers and content marketers, backlinks are the most imperative factor. This is the reason that search engines will have more faith in your website if the website has any authoritative pertinent backlinks. When Google looks for fresh content, it indexes the new pages and makes them available for users that are browsing. When relevant search queries are triggered, Google uses a few algorithm factors to find out whose pages will rank.

In SEO terminology, this is known as Google ranking factors.

The following are some of the most imperative factors that Google mulls over at the time of ranking:

  • Link relevancy - The links from pages associated with your page topics carry more relevance for search engines.

  • Links from homepage - The links from a homepage of a linking domain have more strength than those on one of its pages.

  • Contextual links - The links within the page's content are worth more than the links in a sidebar.

  • Count several do-follow links - As Google publicly stated that it will not count no-follow links at the time of ranking, it mulls over do-follow links.

  • Authority of linking domain - A link from a low Page Authority (PA) page on a high DA website is better than those from a low DA one.

  • The number of linking pages - It is always recommended to have more links from individual domains instead of from a single domain.

  • Domain Authority (DA) of a linking page - The links from the high DA website are more helpful than those from low DA websites. Yes, try to get links from websites with a high DA.

  • The number of linking domains - The number of domains linking to your website is one of the most imperative factors for ranking.

Google views your website as more relevant as compared to others if you have a lot of backlinks from authoritative websites. Google analyzes the questions regarding links, such as how fresh the link is, the quality of the association, where the link comes from, etc.

That being said, let us now take a quick look at some of the ways to get those authoritative links.

a. Create compelling infographics.

It always delivers remarkable outcomes on the condition that they are created with striking information. You can use professional infographic designers if you have the budget. Infographics will work wonders if you would like to lure many audiences and obtain authoritative backlinks. This is why ideal customers respond to visual content better than plain text.

b. Broken link building

To earn the links, this technique is pretty much quicker as compared to guest blogging. Do you know that a lot of links on some authority blogs are dead? Why does it happen? If hosting expires, links are bound to break during file transfer or migration of the websites.

The one good point is that broken pages do not influence the ranking of the website. However, it does give a bad experience to the user. If the customer service is not appropriate, then 85% of the business could be lost.

So, carry out a backlink analysis on your niche websites. Check on broken links, get in touch with the owner, and inform them about their dead links. There is a possibility that they will do a return favor by including your link on their website or you can offer a replacement link, as well.

c. Guest blogging

Undoubtedly, guest blogging takes you so far and helps a lot in obtaining beautiful links. The sole challenging task here is, that you need to carry out research regarding the topic. After that, you must come across the top blogs in your niche and submit your pitch. If they accept and say yes, your article gets to be published.

Improve your social media signals.

Socials are the new SEO. If you would like to make progress with the off-site SEO of your website, as a whole, make sure that you improve your social shares. Be familiar with the target audience by engaging more on social media. By contributing to discussions regularly, you will realize where your audience hangs out more and at what time.

The following are some of the interesting social media statistics that will blow your mind away:

  • LinkedIn has more than 800 million active users across the globe

  • Twitter reached over 211 million daily active users.

  • On average, everyone spends about two hours and twenty-five minutes on social media.

  • Over 4.55 billion individuals are active on social media.

Social media presence helps to grow your business and gets you more backlinks. The internet is for building associations, expressing and sharing ideas, and helping one another with useful and helpful information.

Start answering on Quora.

Quora is a place where you can get the best responses to any question. It is also known as the gold mine for SEO. Some of the top SEO professionals use Quora to boost visibility. It has been a promising approach to improving the SEO of the website.

However, you most likely are not effectively putting your efforts into the overall SEO if you do not use Quora. Be it for enhancing the online brand, link building, or marketing campaign. Quora is the most promising place to start.

All you need to do is:

  • Create a compelling profile - The content you write under the shape and the headline you add is supposed to speak a lot about you.

  • Set the profile and follow topics - After the profile settings are done properly, start looking for topics associated with your business and follow them.

  • Write replies - You can always ask any question and even request for the concerned users reply. However, if you are in search of enhancing the business, then it is good to write replies associated with your niche business. At times, it even helps in connecting with the right individuals.

Role of Quora to enhance Off-Page SEO

  • Offers sales opportunities - If you constantly interact with your audience, you will also stumble upon sales opportunities. It will help you generate leads.

  • Learn from other specialists - The majority of individuals spend a pretty good amount of time on Quora. You can learn many tips from them to grow your business.

  • Be familiar with where you are mentioned - Follow the topics associated with your business. In this manner, you can know if you are mentioned anywhere.

  • A long-term strategy to drive traffic - If your reply is crafted very nicely and offers a detailed answer, it produces a good amount of traffic.

  • Google shows your reply in search results - It is one of the most promising ways to reach your target audience. If many individuals accept your response in the form of upvotes, Google displays your answer in search results whenever the user types for an associated query.

  • Demonstrate your knowledge - The replies you write on Quora are supposed to demonstrate your expertise to the audience. Reply to only those associated with your business as your aim is to build up your business. Once the audience trusts your replies and gets benefitted, they will begin to request you to reply to their questions.

Start making YouTube videos.

Many people ask how YouTube videos can help improve Off-Page SEO. You must keep in mind that, after Google, YouTube is the second biggest search engine. Links that you get from YouTube videos are valuable, and they help you improve your blog SEO.

These days, YouTube is highly trending. You might have heard many individuals earning a handsome amount of money from their YouTube videos. And, of course, it is more complicated. However, it is possible with constant effort. All you need is creativity to lure an audience, tolerance, and determination.

  1. Keep a convincing video thumbnail.

  2. Ensure that the subscribers know when to look forward to the following video. The following are some of the proven tips that will be helpful to you in the process.

  3. Before promoting your channel, ensure that you have at least ten to fifteen good-quality videos and have gained many subscribers.

  4. Quality always matters. The higher the quality, the higher will be the view count.

  5. Your videos show the audience how you are different from others.

  6. Do not think of making money or driving traffic right from the 1st day. In its place, demonstrate your passion for making new and creative content every day or once every week.

  7. Have your way of demonstrating your skills. It is supposed to characterize your personality.

  8. You are supposed to be familiar with what is popular in your field to get an idea.

Always consider that gaining recognition takes at least one to two years. So, be tolerant. Keep in mind that YouTube is a community. If you would like to get another person's attention, you are required to pay attention to other channels.

Final thoughts

As the majority of people believe, Off-site SEO is not only about backlinks. It takes in the overall

website trust, authority, social signals, and many other things. This detailed guide is written to

discuss some of the vital factors that can progress the overall management of the website on Google search.

If you want higher rankings, do not simply count on On-Page SEO. Whenever you publish a new post, make sure that you follow the practices mentioned above for the most promising results.

Partner with XIPPI Digital

XIPPI Digital is a leading SEO company in Fort Lauderdale that can help you outshine your competition in 2023 by performing the best content marketing. Feel free to contact us and speak with a professional.

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