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  • Writer's pictureMaritza Garcia

How to Create Great Content for Video Marketing & Social Media

Updated: Jan 12, 2023

Video marketing is an excellent way for any business to generate quality exposure and grow their company’s reputation, as it provides customers with information that they need in a timely, engaging, and shareable manner.



It has become an important part of the digital marketing strategy for brands. It is a type of content that provides you an opportunity to tell your story or show what you do. There are many ways to create videos, including live streaming, animation, and videos with actors.


Social Media & Video Creation Tools to Use on Your Travels


You may have the best intentions of documenting your travels with your phone, but if the quality is not up to par, you’ll be disappointed.


The best way to make sure you are making the most of your trip is by using a video maker app. These are perfect for capturing and editing short videos that can be shared on social media platforms such as Snapchat or Instagram. There are many good ones out there so it’s important you find one that suits your needs.


If you are the type of person who wants to take videos and pictures while on the go, then you need to be aware of some video creation/editing tools that will allow you to make your travels more enjoyable:

  • iMovie (iOS)

  • Adobe Premiere Rush CC (Android & iOS)

  • Final Cut Pro

  • VideoPad


Tips on How to Create Engaging Videos with Audio and Visuals that Work Together


Many people are viewing video content on their phones and that is why videos should be short and sweet with the main idea upfront. There should also be subtitles, clickable links, and signifiers of what the viewer can expect next. It is important to keep in mind that a one-size-fits-all approach does not work when it comes to video. Every video should have a specific focus, target audience, and purpose.


The best way to produce a video is to use the audio-visuals in tandem. Video producers need to understand the idea behind how a person's eyes and ears work together. What you see and hear affects how you perceive a message. If you are too loud, then it will be difficult for people to hear your message. Likewise, if your visuals are more interesting than the message being conveyed, then people will be more inclined to watch the visuals rather than listen.


Best Practices for Social Media Videos That Drive Conversions and Protect Your Reputation


"In a world where consumers are bombarded with advertising, why should they watch your videos?"

To answer the question, the three main reasons for creating videos are: to provide content for consumers, drive conversions, and protect their reputation. There is a growing demand for video content because it drives more engagement and captures the viewer's attention.


According to a survey by Adobe, 98% of people said that they prefer watching video content on their mobile phones over reading text. This is because videos are very engaging and provide viewers with more information than just text.


To create engaging videos, brands should adopt video best practices like: making the videos short, using specific call-to-action, production quality that matches your brand identity, and using visuals in the video to create interest for your product or service.


The Benefits of Using Social Media Video Marketing in Your Business


Social media video marketing has proven to be one of the most effective digital marketing strategies for businesses. It is a very cost-effective form of advertising which generates more engagement than other forms of social media posts. Social media video marketing also takes on the role of a marketer when it comes to content generation and strategy.


It is not just about sharing videos on social media platforms only, but it is also about using them to create videos that are engaging and link back to the business' website.

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