Why Should I Build My Own Mailing List?
In today's age of technology, we have many options at our disposal when it comes to marketing our products or services. However, one of the most powerful means is through an old-fashioned method - the mailing list. Most marketing experts say that this is the best tool for generating conversions, leads, and revenue. The problem is that a lot of small business owners struggle to build their email list and they don’t know how to generate quality traffic.
In this article, we are going to show you how a lack of an email list can be hurting your business and recommend some ways you can start building it right now.
Email Opt-In Best Practices
One of the most important parts of any marketing campaign is trying to get potential customers’ email address. Email opt-in best practices tell us that it is better to communicate with subscribers than non-subscribers when it comes to marketing campaigns. Email opt-in best practices also show us that the design and placement of your opt-in form can have an effect on whether or not a customer will sign up. For example, adding a signup button in the top right or bottom right of your website increases conversions.
The following best practices should be followed to ensure a successful email opt-in process.
Use a clear and concise call-to-action on the opt-in form, such as "Subscribe to our mailing list and get updates on our latest products."
Provide an easy way for subscribers to unsubscribe from your email list by including an unsubscribe link at the bottom of every email.
Include a privacy policy that is easy to read and includes information about how you will use their contact information, how long you will store it, and what they can do if they want their information removed from your mailing list or database.
Include social media links in your footer so that readers can follow you on Facebook, Twitter, LinkedIn, Google+, etc., making it easier for them to stay connected with you via these channels if they choose not to subscribe to your mailing list or want to take a break from receiving emails from you for awhile.
Email Marketing Tools
A few years ago, email was the number one marketing channel for small businesses. However, in recent years it has been overtaken by other channels such as social media and search engine optimization. Despite this change in trend, email remains a powerful tool for promoting products and services to customers who are not actively looking for them. There are many email marketing tools available on the market today and they all have their own pros and cons. The most important thing is that you choose the tool that best fits your needs because every customer is different.
Here are some of the most popular email marketing tools that you can use for your business:
MailChimp: This is one of the most popular email marketing tools in the world. You can use it for free if you have less than 2,000 subscribers. It's also very easy to learn and use with its simple drag and drop interface.
Constant Contact: This is a great tool for small businesses because it offers a lot of features at an affordable price. It has an easy drag and drop interface too that makes designing campaigns really simple.
AWeber: This is another great option if you're just starting out with your email marketing campaign or if you're on a budget. You can start using this tool for free but then upgrade to their paid plans when you need more features or if your subscriber base grows over 2,000.
5 Ways You Can Drive Traffic To Your List
Email marketing is one of the most cost-effective and targeted ways to drive traffic to your list. If you want to engage your subscribers, then you need to make sure that they know why they signed up in the first place. What do they hope to get out of this list? What value will they get from it? And if they aren't getting any value from the list, then what's the point of staying subscribed? It might be time for them to unsubscribe.
Below are some tips on how you can drive traffic with email marketing:
Send an email every day.
Give readers a reason to subscribe.
Make it easy for readers to sign up for your mailing list by including a subscribe link in every post, at the end of your emails, or in the sidebar of your blog.
Include a compelling call-to-action (CTA) in each email you send out, such as "Click here to download my free ebook."
Use social media and other platforms to promote your mailing list by including links in posts and tweets
Building an Email List is a Must
The email list is the most valuable asset of any company. Building an email list allows businesses to stay in touch with their customers and get their feedback on a regular basis. It also provides the opportunity to build a relationship with your customers and provide them with updates on your products and services.