A mission statement is the core of a company. It is a guide to everything the company does, including its goals, values, and future plans.
A good mission statement should be able to inspire people in the company, resonate with customers and other stakeholders, create a sense of alignment, and connect long-term goals with day-to-day operations.
Some companies have found success by focusing on their purpose or core values rather than broad terms such as “creating innovative solutions”. This approach helps them focus on what they do best, instead of spreading themselves too thin trying to please everyone.
Reasons Why Having A Company Mission Can Have A Positive Impact on Your Business
A company's mission should answer the question "why is this company here?". It should also be clear and concise as it will help motivate employees and give potential customers a clear understanding of what your company does and why they should buy from you, not to mention that having a company mission statement can make it easier for potential clients to trust you more.
This also helps with hiring, branding, marketing, and promotion. A great example of this is Starbucks' mission statement: "to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time."
How to Write A Clear & Compelling Company Mission Statement
With a solid company mission statement, employees know their roles, investors know what they're investing in, and customers know your offerings. You should learn what are your strengths, weaknesses, and opportunities.
When deciding on what to include in your company mission statement, it is important to consider the following things:
What are the core values of your business?
Who are you trying to attract?
What objectives do you have as a business?
What makes your business unique?
Why should someone buy from you instead of someone else?
Why should people continue to buy from you in the future?
Stop Thinking About It and Start Writing About It
The mission statement of a business should not be taken lightly. It reflects the company's identity and conveys its values to the prospects. This way, your organization can attract more clients and make sure that you are always on the right track towards achieving your goals.
Otherwise, the company will face many challenges such as irrelevant marketing messages in their promotion material, employees who don't know what they are supposed to do or how they fit into the big picture, and a lack of direction for top management.